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Facebook admits another ad measurement mistake
Michael Beach
April 10, 2018
A small mistake for Facebook, but they add up.
Television executives are talking up their own digital programs but also see an opportunity to strike Facebook/Google on measurement and brand safety.
Quote from Linda Yaccarino — Head of Ad Sales @ NBCUniversal.
“What the hell is a view anyway? Has a view bought any of your products? No. Viewers buy products. That’s why TV works. It reaches real people.”
The post Facebook admits another ad measurement mistake appeared first on Cross Screen Media.
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