Extreme Reach: Q2 2018 Video Benchmarks

Share of impressions by length in Q3–2018 via Extreme Reach:
1) 30s — 55%
2) 15s — 41%
3) 6s — 2%
4) Other — 2%

Share of impressions for 6s:
1) 2017-Q1–0.04%
2) 2017-Q2–2%
3) 2017-Q3–3%
4) 2017-Q4–5%
5) 2018-Q1–3%
6) 2018-Q2–1%
7) 2018-Q3–2%

Share of impressions by device in Q3–2018:
1) Connected TV — 38%
2) Mobile — 31%
3) Desktop — 21%
4) Tablet — 9%
5) Other — 1%

Completion rate by device in Q3–2018:
1) Connected TV — 95%
2) Tablet — 82%
3) Desktop — 75%
4) Mobile — 72%

The post Extreme Reach: Q2 2018 Video Benchmarks appeared first on Cross Screen Media.