Extreme Reach: 2021-Q2 Video Benchmarks

Share of impressions by length (YoY share change) according to Extreme Reach:
1) 30s – 87% (↑ 8%)
2) 15s – 13% (↓ 7%)
3) 60s – 0% (↓ 1%)
4) 6s – 0%(↓ 0%)

Flashback: Time runs out for the 30-second television ad

Share of impressions by device (YoY share change):
1) Mobile/Tablet – 39% (↑ 1%)
2) Connected TV – 35% (↓ 5%)
3) Desktop – 22% (↑ 2%)
4) Other – 4% (↑ 2%)

Completion rate by device:
1) Connected TV – 96%
2) Mobile App – 73%
3) Desktop –  65%
4) Mobile Web – 56%

Average view time by length:
1) 30s  – 26s (87%)
2) 15s  – 13s (87%)

Flashback: Extreme Reach CEO Tim Conley On The Importance of Experimentation In Advertising

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