Extreme Reach: 2020-Q4 Video Benchmarks

Share of impressions by length (YoY share change) according to Extreme Reach:
1) 30s – 79% (↑ 12%)
2) 15s – 21% (↓ 10%)
3) 60s – 0% (↓ 1%)
4) 6s – 0%(↓ 1%)

Share of impressions by device (YoY share change):
1) Connected TV – 38% (↓ 11%)
2) Mobile/Tablet – 40% (↑ 7%)
3) Desktop – 22% (↑ 6%)
4) Other – 1% (↓ 2%)

Completion rate by device:
1) Connected TV – 95%
2) Tablet – 89%
3) Mobile App – 74%
4) Desktop –  71%
5) Mobile Web – 67%

Average view time by length:
1) 30s  - 26s (87%)
2) 15s  - 13s (87%)

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