Extreme Reach: 2020-Q3 Video Benchmarks

Share of impressions by length (YoY share change) according to Extreme Reach:
1) 30s – 81% (↑ 15%)
2) 15s – 19% (↓ 13%)
3) 60s – 0% (↓ 1%)
4) 6s – 0%(↓ 1%)

Share of impressions by device (YoY share change):
1) Connected TV – 39% (↓ 12%)
2) Mobile/Tablet – 39% (↑ 8%)
3) Desktop – 21% (↑ 6%)
4) Other – 1% (↓ 2%)

Completion rate by device:
1) Connected TV – 98%
2) Mobile App – 72%
3) Desktop –  70%
4) Mobile Web – 61%

Average view time by length:
1) 30s  – 26s (87%)
2) 15s  – 13s (87%)

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