ESPN Expects to Strike Ad Deals for Live Viewers Across TV, Mobile, Digital Screens

ESPN will begin selling a total live audience that includes live-streaming with the traditional TV broadcast.

Another step towards cross-screen media buying!

October 1 is target launch date.

Adding live streaming and out of home (bars, etc.) added 12% to ESPN’s overall first quarter audience.

Fox also announced a similar effort during the upfronts.

MOAT will be the digital standard for measurement.

The post ESPN Expects to Strike Ad Deals for Live Viewers Across TV, Mobile, Digital Screens appeared first on Cross Screen Media.