Digital Ad Spend Hits Record-Breaking $49.5 Billion in First Half of 2018, Marking a Significant 23% YOY Increase

Digital advertising (U.S. only) is on pace to top $100B for the first time in 2018.

Quote from Randall Rothenberg– President and CEO @ IAB:“This landmark figure cements digital advertising —whether display, search or mobile video — as one ofthe most powerful mechanisms of all time for brandsto build relationships with consumers. It’s a truth uponwhich direct-to-consumer brands have built theirbusinesses, and from which all businesses can benefit.”

Digital video ad spend (% growth) according to IAB:
1) 2016–1H — $3.9B
2) 2017–1H — $5.2B (↑ 33%)
3) 2018–1H — $7.0B (↑ 35%)

Quote from Kristina Sruoginis– Research Director @ IAB:“This is nearly double what it was just two years ago…that video growth should be no surprise to anyone paying attention to the space.”

Share of spend by ad format:
1) Search — 46%
2) Banner — 32%
3) Video — 14%
4) Other — 8%

Mobile share of digital ad spend:
1) 2012–1H — 7%
2) 2013–1H — 14%
3) 2014–1H — 23%
4) 2015–1H — 30%
5) 2016–1H — 47%
6) 2017–1H — 54%
7) 2018–1H — 63%

More #1: IAB says digital ad revenue on pace for $100 billion this year, but headwinds loom

More #2: Digital ad spending grew to $49.5B in the first half of 2018, according to IAB

More #3: Brands Now Spend Nearly Two Thirds of Digital Advertising on Mobile, IAB Says

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