Cord Cutting Isn’t The Future Of TV — It’s Cord Shifting

Skinny bundles are starting to grow in both channels offered and monthly cost.

The sweet spot appears to be at 80–100 channels and $45 — $60 per month (before broadband).

Flashback. Cord-Cutting Explodes: 22 Million U.S. Adults Will Have Canceled Cable, Satellite TV by End of 2017

Quick definitions:
1) Cord-cutters — Consumers who cancel traditional pay-TV
2) Cord-nevers — Consumers who have not yet subscribed to traditional pay-TV
3) Cord-shavers — Consumers who reduce their pay-TV bill. An example of this would be moving from able ($103/month) to a lower cost streaming service such as SlingTV.

Streaming pay-TV providers added 5.3M subscribers in 2017 led by Sling TV (% of total):
1) Sling TV — 2.3M (43%)
2) DirecTV Now — 1.2M (23%)
3) PlayStation Vue — 600K (11%)
4) Hulu with Live TV — 500K (8%)
5) YouTube TV — 300K (6%)
6) fuboTV — 200K (3%)
7) Philo — 100K (1%)
8) Other — 250K (5%)

Pay-TV status of streaming subscribers:
1) Cord-cutters — 54%
2) Subscribe to both traditional and streaming — 37%
3) Cord-nevers — 9%

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