Comcast Pulls A FAST One

Big news: Comcast is buying ad-supported streaming service Xumo for a reported $100M+.

Key details for Xumo:
1) Formed in 2011 as a joint venture between Panasonic and Viant Technology
2) 55 employees
3) 10M monthly viewers
4) 190 channels

Why this matters #1: Xumo joins Pluto, Tubi, and Vudu as ad-supported services that were acquired or an acquisition appears imminent.  This space is red hot!

Why this matters #2: Comcast is making a significant investment in its upcoming streaming service Peacock, and this gives them a head start on the ad side of the business.

More: Xumo CEO On Acquisition Rumors And The Unique Challenges Of CTV Advertising

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