Can YouTube Avoid Hitting Pause on Earnings Growth?

Big news: With YouTube’s new Shopify integration, creators can sell items directly in YouTube video feeds.

YouTube advertising revenue (YoY growth):
1) 2019-Q2 – $3.6B
2) 2020-Q2 – $3.8B (↑ 6%)
3) 2021-Q2 – $7.0B (↑ 84%)
4) 2022-Q2 – $7.3B (↑ 5%)

YouTube users in the U.S. on CTV (% change):
1) Mar-20 – 100M
2) Dec-20 – 120M (↑ 20%)
3) Dec-21 – 135M (↑ 13%)

Hard to believe: It has been 10 years since PSY’s “Gangnam Style” release, which became the first YouTube video to surpass 1B views.

YouTube’s most viewed music videos, according to Variety:
1) “Despacito” by Luis Fonsi ft. Daddy Yankee – 7.8B
2) “Shape of You” by Ed Sheeran – 5.7B
3) “See You Again” by Wiz Khalifa ft. Charlie Puth – 5.5B
4) “Uptown Funk” by Mark Ronson ft. Bruno Mars – 4.6B
5) “Gangnam Style” by Psy – 4.4B

Fastest music videos to reach 1B views:
1) “Hello” by Adele – 88d
2) “Shape of You” by Ed Sheeran – 97d
3) “Despacito” by Luis Fonsi ft. Daddy Yankee – 97d
4) “Mi Gente” by J Balvin, Willy William – 103d
5) “Échame La Culpa” by Luis Fonsi, Demi Lovato – 111d

Video: Behind the Billion Views Club I YouTube Culture & Trends

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