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Big Year for the Big Game: Consumers to Spend $15.3 Billion on 2018 Super Bowl
Michael Beach
February 04, 2018
Yikes! The average American adult will spend $81.17 shopping for the Super Bowl.
Breakdown by type of plans (# of adults):
1) Host a party — 18% (45M)
2) Attend a party — 28% (69M)
3) Watch at a bar — 5% (11M)
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