Big Media Isn’t Ready to Fight Back (Netflix Misunderstandings, Pt. 5)

The big idea: Traditional media companies such as Disney and Warner Media will not be ready to truly compete with Netflix for ≈ 18 months. In that time, Netflix will continue to scale globally.

Projections for subscriber growth in 2019:
1) Netflix — 30M
2) Disney+ — 5M

Flashback: Inside the Binge Factory

Netflix subscribers:
1) 2011–25M
2) 2018–139M
3) 2020P — 200M
4) 2030P — 360M

Wow: Netflix estimates that their programming accounts for 10% of total TV screen time in the U.S.

Netflix estimate on total daily TV time (% of total):
1) Total TV hours — 1B
2) Netflix TV hours — 100M (10%)

Listen: How Netflix Won The Oscars Even Though It Lost Best Picture

More #1: Netflix and the Economics of Bundling

More #2: Netflix Is the Most Intoxicating Portal to Planet Earth

More #3: How Netflix created a $1 billion arms race for TV writers

The post Big Media Isn’t Ready to Fight Back (Netflix Misunderstandings, Pt. 5) appeared first on Cross Screen Media.