AT&T Lays Out Price, Show Lineup for HBO Max

Key details for HBO Max:
1) May 2020 launch
2) $14.99 monthly cost (*free for current HBO subscribers)
3) 10,000 hours of content
4) 1,800 movies

Streaming service price comparison (ad-free):
1) HBO Max – $15
2) Netflix – $13
3) Hulu – $12
4) Amazon Prime Video – $9
5) Disney+ – $7
6) Apple TV+ – $5

Video #1: Video-Streaming Services Battle for Subscribers

HBO Max domestic subscriber projections (YoY growth):
1) 2019 – 34M
2) 2020P – 36M (↑ 6%)
3) 2021P – 38M (↑ 6%)
4) 2022P – 41M (↑ 8%)
5) 2023P – 44M (↑ 7%)
6) 2024P – 47M (↑ 7%)
7) 2025P – 50M (↑ 6%)

HBO original series by year (YoY growth):
1) 2020 – 69
2) 2021 – 88 (↑ 28%)

Domestic net investment for HBO Max:
1) 2019 – ↓ $100M
2) 2020 – ↓ $2B
3) 2021 – ↓ $1B
4) 2022 – ↓ $1B
5) 2023 – ↓ $500M
6) 2024- ↓ $200M
6) 2025 – ↑ $1B

Video #2: Watch the 78-Second Sizzle Reel For HBO Max, WarnerMedia’s New Streaming Service

More #1: The hidden problem with HBO Max’s service plan

More #2: HBO Gives Us A Clue, But We Still Can’t Solve The Puzzle

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