Anything But Chill: Netflix Continues to Dominate with 10M New Subscribers in Q2

Netflix subscriber growth in 2020-Q2:
1) Projected – 7.5M
2) Actual – 10.1M

Netflix subscribers (% of total):
1) International – 120.1M (62%)
2) U.S./Canada – 72.9M (38%)
3) Total – 193.0M

Netflix subscriber growth in 2020-Q2 (% of total):
1) International – 7.2M (71%)
2) U.S./Canada – 2.9M (29%)
3) Total – 10.1M

Netflix subscribers by quarter (YoY growth):
1) 2015-Q2 – 65.6M
2) 2016-Q2 – 83.2M (↑ 27%)
3) 2017-Q2 – 99.0M (↑ 19%)
4) 2018-Q2 – 124.4M (↑ 26%)
5) 2019-Q2 – 151.6M (↑ 22%)
6) 2020-Q2 – 193.0M (↑ 27%)

Big question: How does the audience for Netflix programming compare to other platforms such as linear TV?

Quick answer: Unclear, but Netflix recently released (for the first time) viewership numbers for its top shows.

Netflix’s most viewed shows during the initial four weeks:
1) Extraction – 99M
2) Bird Box – 89M
3) Spenser Confidential – 85M
4) 6 Underground – 83M
5) Murder Mystery – 83M
6) The Irishman – 64M
7) Triple Frontier – 63M
8) The Wrong Missy – 59M
9) The Platform – 56M
10) The Perfect Date – 55M

Interesting: According to Entertainment Strategy Guy, Netflix accounts for ≈ 6% of total TV viewership during primetime.

FYI: Netflix recently changed their definition of a view from 70% completion to 2 minutes.

More #1: Every Viewing Statistic Netflix Has Released So Far (July 2020)

More #2: Netflix Won’t Share Crucial Data, So TV Producers Are Piecing It Together Themselves

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