Advertisers Pay A King’s Ransom For Oprah Interview

Key numbers for Meghan and Harry’s Oprah interview:
1) Aired in 70+ countries
2) 17.2M watched in the U.S.
3) 2-hour runtime

Quick math on advertising revenue for U.S. broadcast:
1) CBS paid ≈ $9M for rights
2) 60 total ads ran
3) 56 non-promotional ads ran
4) Each 30s spot cost $250K – $325K
5) ≈ $14M – $18M in advertising revenue

More: Why Isn’t Oprah’s Bombshell Interview With Meghan and Harry on Paramount Plus?

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