Ad Industry Group May Consider Tougher 100% Standard for Digital Ad Viewability

The Media Ratings Council (MRC) may consider changing theviewability threshold from 50% of pixels in view to 100%.

Some media buyers such as GroupM already use 100% as a standard any many others use stricter criteria (view time, etc.).

Bottom line. There is a lot of crap in the system for sure and media networks are using more metrics to quantify the performance of their ads than ever before.

The post Ad Industry Group May Consider Tougher 100% Standard for Digital Ad Viewability appeared first on Cross Screen Media.