‘A sea change’: Local TV ad market races to automation ahead of next year’s election

The big question: Is local TV ready to go programmatic in time for the 2020 election?

Why this matters: Video ad share for Local TV (broadcast and cable) is expected to drop to 72% in 2020 down from 81% in 2018.  Easier buying = More buyers = Higher prices.

Presidential cycle political video ad spending according to Advertising Analytics/Cross Screen Media (% growth):
1) 2016 – $2.2B
2) 2020P – $5.9B (↑ 170%)

Share by platform in 2020P (vs. 2018):
1) Local Broadcast TV – 55% (↓ 9%)
2) Digital Video – 27% (↑ 8%)
3) Local Cable TV – 17% (↑ 1%)

The growth rate between 2018 and 2020:
1) Digital Video – ↑ 116%
2) Local Cable TV – ↑ 55%
3) Local Broadcast TV – ↑ 29%

Do you want to sell more political ads in 2020?  If yes, then download our FREE 10-page report and let’s get started!

Video: Political Ad Race

Worth the time: Bruce Mehlman recently published a 34-slide deck on the state of politics going into 2020.

Podcast: Using Connected TV to Connect with Young Voters

More #1: The political video ad boom is growing by billions

More #2: The 2020 Elections Will Set (Another) Ad Spending Record

More #3: OTT Advertising Will Be A Clear Winner In The 2020 Elections

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