487 Original Programs Aired in 2017. Bet You Didn’t Watch Them All.

Scripted original series by year (% growth YoY):
1) 2009–210
2) 2010–216 (↑ 3%)
3) 2011–266 (↑ 23%)
4) 2012–288 (↑ 8%)
5) 2013–349 (↑ 21%)
6) 2014–389 (↑ 11%)
7) 2015–421 (↑ 8%)
8) 2016–455 (↑ 8%)
9) 2017–487 (↑ 7%)

Why does this matter? People are watching more video than ever it is just occurring on more screens and shows. Theadvertiser now has to purchase inventory across many screens/shows to reach their target audience.

Flashback. Media Use: Smartphones Up, TV Down — With TV Viewers Growing More Selective

% of viewers reached through one primetime spot on each of the big 3 networks:
1) 35 years ago: ≈ 100%
2) Today: 5%

An advertiser would have to buy ads on 135 different TV networks today to equal the reach from major networks 35 years ago!

More. Charter taps TV veteran to lead original content push

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