Wall Street analysts forecast a major power shift in the streaming TV market, with Hulu and YouTube surging while others falter

Streaming pay-TV market share in 2022 according to UBS:
1) Hulu – 35%
2) YouTube TV – 21%
3) Sling TV – 14%
4) DirecTV Now – 14%
5) Cable OTT – 10%
6) Other – 5%
7) PlayStation Vue – 1%

Ruh-roh: Existing streaming customers stopped adding streaming services last year and are projected to be flat through 2024.

The average number of streaming services  per HH, according to Ampere Analysis:
1) 2015-Q3 – 1.7
2) 2016-Q3 – 2.3
3) 2017-Q3 – 2.8
4) 2018-Q3 – 2.8

Ideal price for streaming services according to Morning Consult:
1) With ads – $8-$12
2) Without ads – $10-$16

Cost to acquire a new customer for Netflix:
1) Domestic – $200
2) International – $60Video: ‘We needed to re-educate the market on Hulu’: The video streaming provider’s CMO explains why it needed a refresh

More #1: eMarketer – US Subscription Video Landscape 2019

More #2: CBS sees consumers taking as many as 10 OTT video subscriptions

More #3: How Digital TV Delivery Will Change How NBCUniversal Sells Ads For The 2028 Olympics

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